Former football star, the very dashing, David Beckham, launched the new Belstaff flagship store in Bond Street in London, UK.
This handsome hunk is a passionate bike rider and owns a number of cool motorcycles. Beckham was the best choice to launch the store since he is quite popular in Great Britain.
Belstaff, a newly launched biker fashion brand, recently unveiled their new store during the London Fashion Week.
Beckham is said to be the new face on the label of the Spring/Summer 2014 Belstaff collection. Beckham was accompanied by some beautiful leather-clad models during the event.
Well David was spotted at the event without his gorgeous wife Victoria Beckham.
More pictures of the Belstaff event can be seen here.
Photo Credit: Getty