Ladies Day: Aston Martin aims to attract women buyersSeptember 24, 2012 by: Deepak
Aston Martin has officially announced that it aims to attract more women. For this purpose a “ladies day” was being held by the Works customization division of Aston Martin on September 20 at the Newport Pagneli showroom on Tickford Street.
As the name of the event suggests, ladies were involved and were the center of attraction. 30 female customers were invited and they made their way to the event alongwith their guests and drove the company’s range of vehicles.
“This event allowed us to engage with our existing female customers and those interested in Aston Martin,” said Paul Spires, Aston Martin Works general sales manager.
“We’d like to encourage more women to consider Aston Martin. It is possible that the perception and reality of Aston Martin ownership are quite different. Every model in the current Aston Martin range, from the V8 Vantage to the four-door Rapide, is stunning, great to drive and amazingly practical,” he added.
Via: Aston Martin