Singer Lana Del Rey is new face of Jaguar F-TypeAugust 27, 2012 by: Deepak
Jaguar has chosen Indie singer Lana Del Rey to be the new face of its F-Type and the decision was taken keeping in mind her “authenticity and modernity.”
“The allure of Jaguar is in large part due to its duality. She has a unique blend of authenticity and modernity, which are two values we believe are shared with Lana in her professional achievements,” said Jaguar’s global brand director Adrian Hallmark.
The new car is set to be showcased at the Paris Motor Show in September.