Maruti Suzuki attains leading position for social media presenceAugust 9, 2012 by: Bhavesh Kumar
-Suzuki” width=”610″ height=”355″ />
Social Media has transgressed and is rewriting the impact that it can produce for the brands present in a certain market. In the auto sector, Maruti Suzuki, M&M (Mahindra & Mahindra) and Ford have portrayed just that as per a recent NM Incite India Social Media Brand Equity Ranking. NM Incite is a joint venture created by the Nielsen and McKinsey for understanding the consumers better through their activity on the social media.
This comes as good news for Maruti Suzuki after it has suffered the blow from workers unrest that took place recently at its Manesar Plant. For quite some time now, Maruti has been witnessing a fall in its market share due to increased competition and entry of new players in the passenger car category. As per the survey, Maruti got the 1st place for garnering the highest amount of references for itself in the social media.
Mahindra & Mahindra (M&M) has got the 8th spot in the survey and becoming the second brand from the auto sector to clinch a spot in the list of 20 brands. Ford on the other hand has finished close to M&M by getting a 10th position for itself.
The data analyzed for compiling this list included references in blogs and conversations on social networking sites like the Facebook, Twitter and YouTube.