Fair Lady: Nissan’s beautiful showroom models [Video]August 9, 2012 by: Rituraj Mishra
It is not a secret program of the US; neither does Russia have a hand in this. Germany is not even close. So who came up with the secret and classified yet beautiful project?
The Nissan Fair Lady program, not very well known was just a setup to train the good looking girls in other aspects like behavior, the way they speak and they way they present with some knowledge about the cars they represent.
It goes back to the 60’s when Japan was still getting a hold of the things after the Nuke attack. Tokyo was the place to be and Ginza area was their mainstay for reaching out loud. Nissan wanted to be heard too and hence in 1963 opened their own model showroom there.
“We established the gallery on the second and third floor of the San-ai building. At that time, Tokyo was the center of Japan and Ginza was the center of Tokyo. Fashion, culture, and many other things all began their spread from Ginza. Nissan, as a top-tier company, we wanted to put a showroom here on this Ginza corner,” remembers Takashi Tsueshita, an advertising manager for Nissan at the time.
Nissan wasn’t finished with the opening of a showroom, they wanted well versed and polished representatives to attract the customers. This gave birth to the Miss Fair Lady program, which trained the already goo looking girls to have more elegance and product knowledge.
Etiquette, proper appearance and the features of the cars were their syllabus and the participants of this program had a good life. They travelled to different dealerships to launch new models, received better pay and even got cars on loan.
“We only had one year but we had to go to lots of different places and everyday was so busy that our heads were spinning,” said Yoriko Higano, a Miss Fairlady in the early 1970s. “We were dispatched to dealerships outside Tokyo to do presentations when they displayed new models, in locations like Osaka, Fukuoka, and Okayama. I remember being sent to all sorts of different places.”
Now the Fairladys, have gone a step higher and have been involved in the management process.
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