Buell plans $20k bike after receiving $20 million investmentJuly 28, 2012 by: Rituraj Mishra
Erik Buell Racing has received a new lease of life with foreign investors shelling out $20 million to the company. The money received will be used extensively for the production of a range of new but affordable bikes. A part of the project involves getting new staff and expanding the Milwaukee production facility to 54,000 sq feet.
Current EBR 1190RS is more sporty and hence comes at a bitter cost, while the company plans to develop a $20,000 bike which is in line with the 1190RS, but with a lesser intent on hardcore parts and even though the company is making some compromises, it still lies at par with Ducati 1199 Panigale and much above the BMW S 1000 RR.
Now since the future is well planned, let’s show you the roadblocks. The truth is that it takes almost $100 million to startup bike manufacturing from the scratch and then take it to the global level with all the productions and dealerships in place. EBR have $20 million, so they must get a lot more investors so that their affordable bike dream doesn’t remain one.
Also a news that would get the Indian bike companies on their toes. According to Asphalt & Rubber, Hero MotoCorp, might be behind the funds that EBR received. This guess can be attributed to the fact that Hero has expressed its desire to acquire EBR in the past and both of these already have a strategic partnership in place. Don’t be surprised, if EBR is Hero’s in a few months.