Video: New Porsche Boxster ‘Escape’ commercialJuly 19, 2012 by: Rituraj Mishra
The whole mechanism of Porsche can be divided into two groups. One is their engineers who have certain things in mind and that certain things are mostly related to the better performance and the numbers to crunch. This way they bring the best of Porsche to the forefront.
When engineers are done the Marketing people of Porsche start thee work and the first thing they have to do is to convert the complex numbers into something people can understand. This time the conversion has taken place for the Boxter and is clearly visible in the new ad for the car.
Titled Escape, the open t-op car is shown as more of an emotional and spiritual car that allows one to have freedom. It is not just how it performs but how it makes you feel when you are driving it. It shows that riding a Boxter is the feeling while you are on a horse in a race or a kid just before recess.
Got to like the calm and honest attempt at making an ad admirable.