Buy a House: Mercedes GLK commercial seems out of context [Video]July 1, 2012 by: Rituraj Mishra
The new ad for Mercedes GLK is in many ways out of context and very indirect. It is still a onetime watch but certainly lacks the basic target of showcasing what their car is good at. Yes, the car looks good, but that is because it is a Mercedes.
The crossover’s abilities are shown but it somewhat lingers behind the marketing concept behind the ad. Buying a house can be the most important and decisive moments in your life, hence Mercedes took the advantage of the fact that buying a house is not always that easy.
The video shows a couple that is trying to buy a house on the hills by the city. Then a comparison between the price of buying a house and a GLK is shown, and a question is raised why buy that pricey house when the GLK can take you there easily with a bit less on the price side.
Well, I am really thinking about buying a GLK, but I am concerned that I will take me to those houses but in the evening I will have to return and my car is not going to b e my bed.
Via: MercedesBenzTV, Youtube