Video: 21st Annual Ride to Work Day commercial is wittyJune 12, 2012 by: Rituraj Mishra
The 21st Annual Ride to Work Day is just around the corner, precisely 2 weeks and to ensure maximum participation the word needs to go through every pair of ears and eyes, which can drive. A commercial is the perfect answer to this problem and hence a commercial has been made. It is a funny video with a clever twist to remind the people that they need to get their bikes pumping on June 18.
The organizers took a risk with the commercial, as it doesn’t really suit all the age groups, but thanks to them we have a really funny way and an exciting reason to go to work riding a bike. You will laugh with its witty humor, that is also inappropriate, but at the end the aim is to deliver the message which the commercial does successfully.
First message is that riding needs proper gear to be worn by the rider and the other message is that, riding to work saves time, which can be used for various other activities. Depending on your interests, age and relationship status you can pick what to do.