Video: Acura’s Airport Commercials promote 2013 ILX Compact SedanJune 1, 2012 by: Rituraj Mishra
Before Acura’s new commercial for the 2013 ILX Compact sedan has been made and before it hits TV and screens, here’s a preview of what is in store. The campaign is named “Equal Parts” has been targeted at the Gen Y audience, also called the Millennial Generation or simply the people who are in the age group of 20s and 30s.
The two ads namely “Airport” and “Office” show the people or show the people or Gen Y people doing the same thing in two different environments only to end up in the ILX. What it means is that ILX is like the lifestyle of the people of today.
“These ads capture the duality of a typical Gen Y lifestyle—working their first job and trying to make an impression while also making time to have fun and live it up,” said Susie Rossick, Manager of Acura Advertising. “The Acura ILX is the kind of vehicle that can impress in any setting, and we wanted to convey that with these spots.”