Mercedes-Benz golden fleet shines at Cannes Film FestivalMay 27, 2012 by: Rituraj Mishra
Highly bright paint jobs aren’t fashionable in any way, but sometimes they are carried off. Mercedes Benz has done this many times and recently they again went to their golden shiny stuff. It is strange that Mercedes took to this as it is the thing of men with riches. Mercedes with all the work brains and experience behind them could have done a lot better.
Anyways for this year’s Cannes International Film Festival, Mercedes did the golden pain-job with its cars. CLS four-door coupe, ML sport-ute and S-Class limousine were in the fleet which was rolled out shining in gold for awarding the prestigious 65th Palme d’Or.
On the occasion AMG was present to showcase the new SL65 and giving the celebrities a chance to test ride it. The company is hoping to cash on the excitement and enthusiasm of the film festival and they must be expecting some orders to be placed during this time. Time will only tell if the golden paint did it magic.
Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d’Or
Stuttgart/Cannes. Star quality befitting the anniversary of the Cannes International Film Festival: to celebrate the awarding of the 65th Palme d’Or (Golden Palm), Mercedes-Benz and Mercedes-AMG are providing a fleet of shuttle vehicles in gold. Mercedes-Benz and its performance-brand AMG will also be creating a unique automotive experience by supplying other shuttle services, showcasing vehicles and offering exclusive test drives to guests and visitors to this year’s film festival from 16 to 27 May 2012.
As a tribute to the 65th anniversary of the Palme d’Or, the golden Mercedes-Benz fleet will be driving through Cannes offering VIP guests of the film festival an outstanding shuttle service. A very special star will also be shining at the legendary Cinema Against AIDS Gala being organised by the amfAR foundation at the Hotel du Cap-Eden-Roc on 24 May: a gold Mercedes-Benz SL 65 AMG “45th Anniversary”. The iconic SL sports car celebrates its 60th birthday this year, while the AMG performance brand turns 45. Mercedes-Benz is co-sponsor of this top-class gala, which is one of the most prestigious events held during the film festival. Shuttle vehicles provided by Mercedes-Benz will ensure attendees make spectacular entrance when they arrive on the red carpet.
High-performance AMG brand offering individual test drives
AMG, the high-performance division of Mercedes-Benz, is sponsoring the legendary “Le Club by Albane” at the J.W. Marriott hotel and the “IWC Filmmakers Dinner” at the Hotel du Cap-Eden-Roc on 21 May 2012. For both events, the brand will be providing an exclusive shuttle service featuring various vehicles to ferry guests to the red carpet. The new Mercedes-Benz SL 65 AMG “45th Anniversary” will likewise be on show at the “IWC Filmmakers Dinner”.
Every day throughout the festival, Mercedes-AMG invites guests and visitors to experience true “Driving Performance” on individual test drives along the French Riviera in various current AMG models. Interested parties are welcome to register for a test drive between 11 a.m. and 4 p.m. daily at the AMG desk in the lobby of the Hotel InterContinental Carlton Cannes from 16 to 27 May 2012. Throughout the festival, a Mercedes-Benz SL 63 AMG will be on display outside the hotel – in keeping with the festival, the vehicle will be staged on a film set.