Power Within: Jeep Wrangler ad is adventurous, rowdy and exciting [Video]April 12, 2012 by: Rituraj Mishra
The latest marketing strategy from Jeep has been inclined towards showing how women can find favor with the rugged and rough Jeep cars. Quite nice to know they are trying to build a customer base that most cars would dare not to. And in this attempt, they have probably ridiculed some of their male admirers. Seriously who would want a girly Jeep? But all said and done they are doing the right thing. It’s just fun to see women get rough.
In their last commercial, they gave a very philosophical touch, showing young women trying to find her place in this world. This made the Wrangler look dependable and trustworthy, something that a family or a girl can vouch for. I can feel tears in my eyes! Oops.
But finally Jeep came back into its own theme. The latest ad is more adventurous, rowdy and exciting. The Ad called “Power Within” gets back to the do anything and go anywhere attitude and it is a nice break from being nice all the time.